Our journey begins in the creative heart of Los Angeles, where timeless and classic designs are conceived. Each piece from +Beryll is a testament to the dedication to craftsmanship and exquisite materials.

+Beryll has become a symbol of refined style, luxury, and individuality, gracing the wardrobes of renowned personalities.

+Beryll draws inspiration from the extraordinary individuals who effortlessly embrace their unique selves. We celebrate those who exude authenticity, unapologetically live a vibrant lifestyle, and possess a natural instinct for standing out.

+Beryll is not just a brand; it's a testament to the spirit of those who strive to shine in their own distinctive way.


Meet Petra Berg, the visionary force behind +Beryll. Born in Austria, Petra's journey through the heart of Europe culminated in the sun-kissed shores of Malibu, California, where she has played a pivotal role in steering the brand to new heights of success.

Beyond being a devoted mother of two, Petra embodies the qualities of a true leader, infusing a distinct and authentic perspective into the world of fashion. Fashion isn't just a profession for Petra – it's in her DNA.

Petra's unwavering commitment to the fashion world is a fusion of her firsthand experiences and the influences of her family. However, her true muse lies in the cherished memories of her childhood, where the embrace of cashmere provided warmth and comfort during the winter months. Inspired by these nostalgic moments, Petra set out to realize her dream of creating +Beryll in the idyllic setting of Malibu, CA, with the aim of reconnecting and sharing the essence of home.

In her design philosophy, Petra embodies a profound dedication to exceptional quality, minimalist design, and understated luxury. The offerings from +Beryll seamlessly blend pure form, functionality, effortless style, and meticulous craftsmanship. Petra's leadership and steadfast commitment have played a crucial role in positioning +Beryll as a pioneering brand, reshaping the landscape of elegance.