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Meet Petra, the creative force behind +Beryll. Born in Austria and inspired by her upbringing in the heart of Europe, Petra’s journey brought her to the picturesque shores of Malibu, California, where she has played a pivotal role in expanding the brand’s success.
A dedicated mother of two, Petra not only embodies the qualities of a visionary leader, but also brings a unique, authentic perspective to the world of fashion. Fashion is in her DNA. Her roots in the industry run deep, with family history marked by her parents’ notable contributions to the creative world of fashion. In addition to her family background, her personal connection to fashion is further highlighted by her work as an editorial model.
Petra’s firsthand experience and family influence ignited her unwavering commitment to the fashion realm. However, her true inspiration comes from her fond memories of her childhood. She cherishes her youth in Austria, where the soft embrace of cashmere brought warmth and comfort in the winter. Inspired by these memories, Petra pursued her dream of reconnecting and sharing her feelings of home through creating +Beryll in Malibu, CA.
Petra embodies a deep dedication to exceptional quality, minimalist design, and quiet luxury in her designs. The brand’s offerings seamlessly fuse pure form, functionality, effortless style, and meticulous craftsmanship. Her leadership and unwavering commitment play a pivotal role in establishing +Beryll as a trailblazing brand in redefining elegance.
+Beryll is inspired by people who are uniquely good at being themselves. They embody an authentic, unapologetic and vibrant lifestyle. The ones who strive to shine. Those who have a natural instinct for being unique. Wearing +Beryll reflects this ethos. Pristine classic designs created in Los Angeles. Handcrafted in Italy from exquisite materials as well as a limited edition of 1500 pieces.
+Beryll products have been worn by celebrities Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Robert De Niro, Katheryn Winnick, Kim Basinger, Nicolas Cage as well as Sarah Jessica Parker, Anna Pacquin, Sharon Stone, and Demi Moore.