+Beryll has long been a brand that stands behind transparency and knowing where your products come from. We blogged about the effect that big corporations have on the world of every-day people (often without their even knowing it) in a post about Good Energy Fashion back in 2012, and +Beryll has never failed to be a supporter of sourcing local materials and talent. Recently the +Beryll team discovered the new app called Buycott, and we’re pretty excited about it.
From the days of founding +Beryll, designer Sigmar Berg has focused on good people who make solid products fairly and with the least amount of eco footprint involved. At the other end of the spectrum however, lies a huge corporation, generating countless amounts of products and pollution often times under our very noses.
According to Forbes Magazine, “the average supermarket shopper had no idea that buying Brawny paper towels, Angel Soft toilet paper or Dixie cups meant contributing cash to Koch Industries through its subsidiary Georgia-Pacific. Similarly, purchasing a pair of yoga pants containing Lycra or a Stainmaster carpet meant indirectly handing the Kochs your money (Koch Industries bought Invista, one of the world’s largest fiber and textiles companies, in 2004 from DuPont).” The new app BUYCOTT changes all that, and allows consumers to directly scan in their products and find out exactly who they’re giving their money to an thus supporting.
The free app was developed by 26 year old LA programmer Ivan Prado, and displays a “product family tree” on your phone which traces where the product came from all the way to its top corporate parent company, including conglomerates like Koch Industries, Johson and Johnson and many more. It will even let you know what charity organizations and causes these companies are affiliated with, so if they’re supporting the same causes that you believe in, then you can choose to give your consumer dollar to them.
BUYCOTT is a big step for public knowledge, confidence and empowerment, and a necessary tool in creating conscious spending for us all – be sure to download the app for either iPhone or Android and be sure of where your products are coming from, and most of all, who they’re supporting.