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+Adolf Loos

25 Oct, 2012

+Adolf Loos

“The evolution of culture marches with the elimination of ornament from useful objects,” said modern architect Adolf Loos in his essay Ornament and Crime.

This was a very modern idea indeed, considering that these ideas were first spoken in January of 1910 – more than 100 years ago.  Loos was a firm believer that, if you cover a useful object, such as apparel, furniture, etc,  with ornaments it is not only unnecessary, but a crime.  He argued that ornamentation causes objects to go out of style and thus become obsolete; why waste the effort needed to add ornamentation when the ornamentation would only lead to the object’s demise? His passion for “smooth and precious surfaces” is the basis of his philosophy, and  it’s clearly represented in his architectural works in the photos below.

While his architecture was little known outside of Austria during the time the buildings were designed, it was the body of controversial essays that brought him international fame.  Loos is now known for being one of the most important pioneers of the modern movement in architecture, and as he practiced what he preached, his buildings still stand strong today as part of our “modern” world.

Designer Sigmar Berg’s philosophy is similar to that of Adolf Loos. Starting with fine leathers, wools and other materials, Berg lets the natural aspects of each fabric do the talking. From bridle leather to sterling silver, each +Beryll design is sleek and timeless, and free of ornament. A +Beryll leather jacket will take you from this season through the rest of your life, as will a +Beryll scarf or piece of jewelry.

+Beryll Daisy Belt



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