2011
06.30

July 4th is not only a day to celebrate America’s independence from the British, but a day to proclaim your own independent style. Break free from generic fashion with the +Beryll Stars & Stripes Belt. This belt features an oval shaped vintage American flag belt buckle that creates the effortlessly cool vibe that is +Beryll’s signature style. It is the ultimate accessory for the holiday weekend. The belt is for both men and women and can be worn not only with a hot mini dress, but also with your favorite pair of denim.

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2011
06.29

Need something to spark some of your own fireworks on July 4th? The +Beryll B-LY Belt is the perfect accessory for this holiday weekend. Designer Sigmar Berg created this limited edition belt inspired by Native American deerskin paintings. In doing so, the belts are infused with a variety of pigments, giving the belts a matte and chalky look. Still true to the minimalist design of the collection, the uniquely aged leathers are finished off with color pigments, resulting in a monochromatic look. For this weekend especially check out the Bone/Blue/Red model inspired by the American flag.

Click here to be taken to the +Beryll Online Store to purchase yours today!

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2011
06.28

If you are wondering what to wear this weekend for the fireworks and festivities look no further good people. Don’t wear the abused and over used American Flag bandana or string bikini. +Beryll’s newly released America T-Shirt features printed artwork created by Sigmar Berg. Each America shirt, available for both men and women, feature multiple American Flags. What could be more patriotic or stylish to wear to your July 4th festivities?

 

 

Each shirt is made of 100% supima cotton and incredibly buttery soft to the skin. It’s so light you won’t even believe you have anything on until someone asks you where you got your shirt!

Click here to be taken to the +Beryll Online Store to purchase yours today!

 

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2011
06.27

This large vintage cotton duffle bag has enough room for your July 4th weekend getaway or for all your soon to be needed daily gym routines to make up for all the burgers and hot dogs you will be eating over the weekend! Embellished with aged and blackened metal studs, this bag is the effortless luxury that represents all of the +Beryll collections. Made of very strong cotton its top opening is garnished by an extra flap which closes with its original metal snaps making this a secure traveling bag.

The bag is loved for its devilish looks and sex appeal, black is always a very strong statement color and this is only a reinforced concept in this case.

Inside the outer layer/flap a double brass strong zipper emerges, easily opened by pulling the tastefully knotted cotton straps, slightly hand burned branding is found on the outside central panels and top, making this a light strong bag to carry. Modern with a touch of vintage aura, another great piece from the now growing +Beryll family of accessories and must haves.

Click here to be taken to the +Beryll Online Store to purchase yours today!

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2011
06.24

This week here at +Beryll we had a photo shoot featuring the newest pieces from our collection. Take a sneak peek at our behind the scenes video of all the fun we were having while shooting! Keep checking back in the upcoming weeks for new photos to be put up from the shoot too.

HAPPY FRIDAY GOOD PEOPLE!

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2011
06.23

As ocean lovers make your mark on ocean protection and preservation by voicing your support for the nation’s first National Ocean Policy that the Obama Administration started a year ago and is finally kicking into action.

The National Ocean Council is set to create and implement short term and long term ocean protection laws. Recently, they just released their outline for these federal laws to the public, and are currently accepting comments and suggestions about them until July 2nd.

Our oceans are in serious need of a boost to its health and the medicine to cure it is in our hands. Countless ocean habitats are in danger of extinction due to pollution, negligence and destruction of delicate ecosystems. +Beryll believes this is the first crucial step towards a cleaner and healthier ocean for you and future generations to come.

What can you and all ocean lovers do to help? Act now before the July 2nd deadline and send a letter to the National Ocean Council urging proper care of our oceans. Do it here: NRDC Action Center.

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2011
06.22

 

Made of the softest and most luxurious hand treated leather, this belt is the newest foolproof accessory for any outfit. This isn’t your run-of-the-mill black belt, it’s actually crafted with light touches of silver streaks, so subtle, yet adding the perfect bit of glam to any outfit. This belt is a thinner alternative to others and it is artfully studded with black hardware to give it that easy-going rocker look. It’s the ultimate add-on to update anyone’s little black dress or to accessorize that perfect pair of denim jeans. This belt is for those who dare to take their fashion to the next level in a completely unique, yet effortless, way.

It’s the most desirable accessory for any season, and it’s unisex all around. We promise that it can work to refresh your look whether it be paired with bohemian sundresses or distressed denim. Buy it online at www.beryll.com.

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2011
06.21

 

Today is the longest day of the year and the first day of summer. What a better time to whip out a pair of  +Beryll shades than today?  Might we suggest a pair of Johnny’s? Celebrate the solstice and wear them while you watch the sun finally set.


+Beryll Mod. Johnny, a supersized, limited edition frame molds around the wearers face in a mask-shaped design. Comfortable, lightweight and durable, these unisex shades represent the clean, unadorned design aesthetics that inspire the creations of +Beryll designer Sigmar Berg.

Mod. Johnny is made of hand polished rich Italian acetate creating an understated luxurious look. +Beryll’s superior quality lenses provide 100% filter against harmful UVA, UVB and UVC rays, allowing ’20-20 vision’ even through its darkest lenses. Mod. Johnny is available in black and brown frames with lenses of earthen colors of smoke, brown, or green.

 

Life always looks brighter through a pair of Johnny’s.

 

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2011
06.20

Pray for Surf

 

“California is where you can’t run any farther without getting wet.” — Neil Morgan

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2011
06.17

+Beryll just launched their new men’s and women’s LA T-Shirt line and we thought you should be the first know about it. Before Sigmar Berg started to design +Beryll, he was first an architect and artist. For years Berg has been traveling the world and capturing a plethora of different countries with his camera. However, this line happens to be a little closer to home. All taken within the greater LA Area, these prints feature cityscapes and ocean views that emit the true essence of Los Angeles.

The LA T-Shirts merge the LA lifestyle with extremely high quality cotton shirts. Berg decided to use the highest technology in printing so that his artwork would actually blend with the cotton, they wouldn’t be plastered on and itchy to the skin. These shirts are his new canvas and he is printing his favorite pieces and parts of Los Angeles onto them. It truly is wearable art especially since these are all original monochrome prints taken by the artist himself. The original prints on canvas, or whats left of them since most have been sold to furnish fabulous homes from coast to coast, can be seen on the +Beryll showroom walls.

 

LA T-Shirt: SINAI


 

One of our Berg’s favorite shirts is the Sinai. The picture featured on the black cotton tee features a heavily trafficked road with all the frozen cars driving towards the mountain of light. Without spelling out the obvious religious reference that is apparent from the name, this print is truly a mass of people heading off into the mountain of light. And knowing that its a place scattered with palm trees and mountains couldn’t be more Californian and heavenly.

 

LA T-Shirt: RULE

His other favorite shirt is the Rule shirt. Featuring a black tee with Berg’s signature art this is truly a statement to the rules we follow. We obey these yellow and white lines day in and day out. They help us get where we need to go efficiently but they also confine us at the same time. As they always say, rules are meant to be broken…

 

Snag one of these tees before its too late. They’re available for purchase at the +Beryll Flagship Store in Santa Monica, California.

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